The partnership enables Vevo to provide advertisers with enhanced buying techniques similar to those of linear TV. This includes competitive separation, frequency management and the ability to purchase the first slot within ad pods, much like standard TV commercial breaks.
"As the Vevo catalog continues to expand, we are excited to partner with Publica to ensure that we are providing a high quality and curated best- in-class viewing experience, while ensuring that our advertising partners can effectively reach our global audience of music lovers," said
Key Publica by IAS technology products that Vevo has implemented include:
- Advanced Ad Serving — Vevo has the ability to deliver advanced CTV ad breaks with the granular controls required by advertisers to target, and with the ability to optimize each slot by revenue per second within the pod.
- Advanced Ad Pod Decisioning — Gives Vevo the ability to guarantee an advertiser first pod placement, and own a pod by brand category, helping with competitive separation and buy side frequency management.
- Unified Auction — Enables Vevo to run a controlled, unified auction of all demand sources to extract the highest yielding ad per slot in each streaming ad pod. Vevo is also using the Publica 'Live Logs' feature to enable real time transparency into each of the programmatic auctions within which the company's inventory is cleared; this permits Vevo to optimize yield and data strategies in real time to ensure they do not lose demand to supply path optimization (SPO).
CTV advertising is escalating rapidly and poised to grow in 2023 to
Publica by IAS has been instrumental recently in helping the
"We're excited about our new partnership with Vevo, and we look forward to providing them with the ad decisioning technology to grow their global advertising revenues, offer outcomes to their advertisers and empower them with the ad serving capabilities to improve their streamers' viewing experiences on CTV," said
Named Best CTV Ad Server in the 2023 VideoWeek awards, Publica by IAS helps global publishers and TV manufacturers deliver a seamless ad experience to audiences via the introduction of Server-Side Ad Insertion (SSAI), while also helping publishers maximize revenue by running a unified-auction between multiple SSPs and DSPs.
Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and
Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Roku, Pluto TV, Amazon Fire TV, Amazon Echo Show, Amazon Freevee, Apple TV, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox,
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