Publica and Smart are dedicated to programmatic advertising quality as the industry continues to mature. This partnership offers digital advertising buyers and the CTV publishing community a scaled, independent solution where transparency and privacy are paramount. Publica's CTV premium publisher clients will now gain direct access to Smart's global demand pipeline, while Smart's demand-side partners will have greater access to a broader array of premium CTV inventory through a direct, unified auction.
By activating Smart as an SSP partner within Publica's unified auction wrapper, publishers can capture unique and qualified global demand across surging CTV markets in
"We are excited by this new alliance with Publica. This is a textbook example of aligning complementary capabilities to create a comprehensive offering," said
"We are thrilled to work with Smart to surface their differentiated demand within the Publica unified auction. Streaming publishers are increasingly turning to Publica to facilitate their ad break construction due to our demand agnostic approach. Integrating a global leader from the sell side into the Publica platform will help grow publishers' CTV advertising revenues," said
Smart is the leading independent adtech platform built to serve the interests of both buyers and publishers. Smart's fully transparent platform and shared-interest business approach enables brands and premium publishers to get their fair share of ad value at every opportunity, on their terms. Brands can achieve greater efficiency through their advertising spend, and publishers can act with certainty and have the control they need to provide the right blend of transaction models, channels, formats, and audience data to deliver true value path optimization to brands.
Smart works directly with hundreds of buyers and more than 1,000 publishers worldwide including GPMC, American Media, GSN,
The company operates 12 offices worldwide and leads the charge in building a transparent ecosystem based on quality. Smart is a "GDPR ready" company as certified by independent data protection specialist, ePrivacy
Publica is a leading Connected TV (CTV) ad platform and works with many of the world's biggest broadcasters, TV manufacturers, and OTT apps. Headquartered in
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