Drive marketing outcomes with IAS's Quality Path Optimization (QPO) Solution
Advertisers will gain access to the complete Total Visibility™ solution along with personalized support from our newly formed Outcomes team, enabling them to understand the true financial impact of their media quality and drive marketing outcomes.
"Brands and agencies want more visibility into their programmatic buys to understand what optimizations can improve campaign performance and drive high-quality supply paths," said
IAS recognizes the importance advertisers place on understanding the supply path. We have also expanded our partner integrations, making Total Visibility™ globally available with additional key platforms such as
Advertisers are approaching supply path optimization strategically and deploying strategies to seek high-quality media underpinned by efficient investments," said
IAS's QPO solution, Total Visibility™ helps buyers uncover inefficiencies within the supply paths allowing advertisers to optimize toward the most efficient and high-quality paths while campaigns are still in flight. With IAS's QPO solution, advertisers can now:
- Verify media quality against IAS's standard Brand Safety, IVT, and Viewability metrics,
- Quantify media cost and understand the financial impact of blocked ads and the cost of quality inventory all in one place,
- Optimize media efficiency to unlock premium performance at efficient pricing
Total Visibility has been proven to increase advertisers' programmatic campaign performance, delivering up to 22% media cost efficiency by reallocating spend to higher quality paths.
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