The partnership will help advertisers measure media quality for their in-game campaigns
"As the global in-game advertising market continues to grow, we are excited to partner with Gadsme to further develop campaign measurability and performance in gaming environments," said
In-game environments have posed various challenges for verification measurement, including multiple device types and platforms, which make it difficult to use a single tech suite for verification coverage. IAS's solution combats this issue by enabling marketers to validate that impressions are fraud-free, verify their campaigns reach real people, and equip them with critical campaign insights. All media quality measurements for in-game ads are reported through the IAS Signal platform and include mobile and web browsing campaigns.
"This announcement further solidifies Gadsme as a transformative tech leader for the gaming ad industry specifically in 3D environments. Gadsme's non-intrusive video, display, and audio ad formats enable publishers to monetize their games without interrupting a player's experience. This is hugely advantageous to global brands and helps advertisers reach their target audience in a safe and ideal environment. Gadsme is proud to partner with IAS to deliver greater transparency for our inventory, and to help drive in-game advertising forward," said
IAS is expanding integrations with gaming partners to provide greater transparency into advertising performance. IAS will continue to address verification measurement across the broader in-game advertising landscape to provide advertisers coverage where it counts.
Gadsme is the world's most advanced premium in-game ad monetisation platform, specializing in all non-intrusive ad formats, including video, display and audio. Gadsme was recently backed by UbiSoft and Galaxy Interactive, and works with the largest gaming and advertisers worldwide. Gadsme's unique product offers stability and premium inventory, with a suite of unique options, including clickable performance based in-game ads and recently launched audio ads, to serve the entire advertising world with measurable KPIs and maximize revenue for game studios.
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