Advanced brand safety & suitability scoring strengthens advertiser control and campaign impact
"Consumers are spending as much time streaming content on YouTube and other platforms as they are watching traditional TV," said
IAS's Total Media Quality for YouTube uses a powerful type of machine learning to provide new levels of insight into video content and is currently being used on other social media platforms to analyze millions of videos per year for marketers.
The IAS YouTube Brand Safety & Suitability Measurement offering will provide:
- Deeper Insights: Machine learning-powered details about video content, giving advertisers best-in-class brand safety and suitability scoring.
- Industry Alignment: Scoring classification is consistent with the GARM Brand Safety and Suitability framework.
- Granular Classification at Scale: Daily reporting across the GARM categories and four risk levels, ultimately providing brand safety reporting to allow advertisers to stay informed and take action.
- Global Support: Accessible across more than 30 languages.
"Advertisers require the ability to measure brand safety on platforms like YouTube without sacrificing premium placements or reach. Partnering with IAS enables us to access the power of granular classification to measure brand suitability for our clients and drive better campaign impact and control," said
IAS is certified for both 'Brand Suitability and Contextual Targeting' and 'Brand Safety Reporting' in the YouTube Measurement Program (YTMP). The YTMP was created to offer advertisers an array of trusted independent solutions for driving and measuring marketing performance on YouTube.
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