"Marketers require sophisticated contextual targeting and avoidance solutions that offer precision and flexibility, especially as the industry moves to a cookie-less world," said
Since 2016, Context has served the video industry as a premier multimedia recognition and classification technology based on AI. Context's technology will be integrated into IAS's Context Control suite of suitability and contextual targeting solutions.
"We are delighted to join with IAS to advance their market leading contextual targeting and classification capabilities," said
About
About Context
Context (formerly Reminiz) is a sophisticated video understanding technology dedicated to helping the media industry better address content classification and content monetization.
Context serves the video industry as a leading artificial intelligence for image and video classification and its fully automated solution indexes and categorizes videos at scale.
Based on proprietary algorithms, Context is a unique video-ready solution with complete video-understanding capabilities, empowering the whole industry, from advertisers to publishers.
Forward-Looking Statements
This press release includes "forward-looking statements," including expected advantages and benefits of the acquisition on IAS's offerings and business. Forward-looking statements are subject to known and unknown risks and uncertainties, many of which may be beyond IAS's control. The forward-looking information presented in this press release is not a guarantee of future events, and that actual events may differ materially from those made in or suggested by the forward-looking information contained in this press release. In addition, forward-looking statements generally can be identified by the use of forward-looking terminology such as "may," "plan," "seek," "will," "expect," "intend," "estimate," "anticipate," "believe" or "continue" or the negative thereof or variations thereon or similar terminology. Any forward-looking information presented herein is made only as of the date of this press release, and IAS does not undertake any obligation to update or revise any forward-looking information to reflect changes in assumptions, the occurrence of unanticipated events, or otherwise.
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SOURCE
Media Contact: Tony Marlow, tmarlow@integralads.com; Investor Contact: Jonathan Schaffer / Lauren Hartman, ir@integralads.com