Srishti Gupta

Srishti Gupta joined IAS as its Chief Product Officer in 2024 to lead the company’s product strategy, product development, and go-to-market initiatives. Gupta is a seasoned executive and visionary product leader with a track record of delivering growth in both B2B and B2C products across various advertising channels, from search, display and connected TV to live sports.

Prior to joining IAS, Gupta served as the Chief Product Officer at Rokt, an e-commerce technology company, where she was responsible for delivering a highly relevant and performant experience across billions of e-commerce transactions. Before joining Rokt, Gupta was the Director of Ads Measurement at Amazon where she spearheaded the creation of cross-channel measurement products and drove partnerships with research firms. Earlier, she was the President and General Manager for IRI’s Digital and Media Solutions, successfully building audience targeting and analytics services for CPG, Healthcare, and Retail clients.

With a background in Economics and an MBA from the Indian Institute of Management Bangalore, Srishti Gupta combines her strategic expertise, product management skills, and leadership abilities to deliver exceptional results in the industry. She is passionate about advocating for women in STEM and resides in New Jersey with her husband and two sons.